Hollins Community
Hollins Community
We fell in love with the land before we imagined anything else — and we want to walk this journey alongside the neighbors who call this place home.
Before there were plans, drawings, or conversations about golf, there was a remarkable piece of land deserving thoughtful stewardship. Every decision since has started from that same place — respect for what's already here.
"We fell in love with the land before we imagined anything else."
Dear Neighbors,
Hollins is a proposed private golf, tennis, wellness, and hospitality destination in Coweta County inspired by the legacy of Marion Hollins. The vision is to create a thoughtful, low-density destination centered on sport, wellness, leadership, and meaningful connection while preserving the natural beauty and rural character that make this area special.
Originally referred to as "Project Sand" during the early planning process, Hollins is now being shared with the community as the project enters the public engagement and zoning phase. We are committed to listening, learning, and working collaboratively with neighbors, local leaders, and community stakeholders throughout this process.
Our guiding principles are simple:
This community site was created to provide a transparent and accessible place for residents to:
We recognize that new projects bring questions and concerns. Our goal is to ensure every voice is heard, every question receives a response, and decisions are informed by meaningful community engagement. We believe the best outcomes are achieved through openness, respect, and collaboration.
We invite you to explore, ask questions, and join the conversation as Hollins continues to evolve.
With respect and gratitude for this community,
We recognize that this project will become part of your community, not just ours.
Our commitment is to continue listening, provide transparent information, answer questions honestly, and work with neighbors and county officials throughout the planning process. We believe great projects are built through collaboration, trust, and respect for the communities they join.
We understand this is one of the community's most important questions, particularly for neighbors who rely on private wells.
A comprehensive water management strategy is being developed with engineering and environmental experts. The project is evaluating sustainable irrigation practices, water conservation technologies, and responsible long-term water management.
Protecting neighboring water resources remains a priority throughout the planning and permitting process.
Preserving the rural character of this area has been one of the guiding principles of Hollins from the beginning. Unlike higher-density residential or commercial development, Hollins is designed around open space, conservation, and golf, which preserves the majority of the property as natural landscape.
Our objective is to create a destination that protects the beauty of the land while thoughtfully stewarding it for generations. We recognize that many neighbors chose this community because of its rural character, and we share that appreciation.
A professional traffic impact study has been completed.
Based on the study, the project is not expected to create a significant impact on surrounding roadways. Unlike many other forms of development, member clubs generate relatively predictable traffic patterns with no daily commuter peaks, schools, or large retail activity.
The study has been provided as part of the planning process and will continue to be reviewed with county officials.
The lodge is still being refined as part of the design process.
The intent is for it to function as a member amenity — not as a large convention hotel or public resort. It is being designed to complement the landscape and architecture of the property.
As plans are finalized, additional information will be shared with the community.
Environmental stewardship is a core principle of Hollins.
The goal is to preserve significant portions of the property as open space while protecting existing trees, streams, wetlands, and wildlife habitat wherever practical.
Golf communities often preserve substantially more green space than traditional residential development, helping maintain wildlife corridors and natural landscapes.
Fire protection planning will be coordinated with Coweta County and the appropriate public safety agencies.
Questions regarding water supply, emergency access, and fire suppression infrastructure will be addressed as part of the county's review process before construction begins.
If improvements to public infrastructure are required, they will be evaluated through the normal planning and permitting process.
Protecting surrounding properties and waterways is an important priority.
Modern golf course management utilizes carefully regulated products, professional application practices, buffer zones around water bodies, and stormwater management systems designed to minimize runoff.
The project is committed to following all applicable environmental regulations and implementing best management practices to protect neighboring land and water resources.
We understand concerns regarding noise and activity.
While the operating plan is still being finalized, Hollins is envisioned as a private member club — not a late-night entertainment venue.
Routine golf maintenance generally occurs during early morning hours to prepare the course before play begins. Every effort will be made to conduct operations responsibly and respectfully toward neighboring properties.
Member activities are expected to conclude during normal evening hours.
Hollins is intended to be a highly selective private membership community focused on golf, wellness, leadership, and hospitality.
The membership will consist primarily of individuals, families, business leaders, and guests who value the club's mission and stewardship of the property.
Membership is expected to be approximately 375 members, intentionally limited to preserve an exceptional member experience while minimizing activity on the property.
The restaurant design is still under development.
It is intended primarily to serve club members and their guests rather than operate as a public restaurant.
Additional details will be shared as architectural plans progress.
A running record of studies, applications, and milestones — updated as work continues. Dates for county review and public hearing are subject to Coweta County's review schedule, current workload, and overall processing timelines.
*Dates are subject to Coweta County's review schedule, current workload, and overall processing timelines.
Confirmed existing ambient sound conditions and our ability to maintain sound levels consistent with those experienced today.
Confirmed no increase in overall traffic volumes is anticipated as a result of the project.
As discussed on previous calls, Coweta County may still require improvements to existing infrastructure to accommodate a higher volume of truck traffic, but the study did not identify an increase in overall traffic volumes.
Following CUP/SUP approvals and closing on the property, these studies and efforts will be considered:
These efforts will help further evaluate existing site conditions and support future design, development, and conservation activities.
The items above represent the primary regulatory, zoning, traffic, environmental, and infrastructure-related milestones currently associated with the project. As additional milestones are identified through the county review process, this information can be incorporated into future project communications as appropriate.
Turf selection, maintenance practices, chemical programs, and IPM strategies will ultimately be determined with the project superintendent, agronomist, and grow-in team.
Of the 500 acres for the proposed project, of important note, there are approximately 185 acres of undisturbed areas.
The key environmental protection measure involves designing the site to retain, filter, infiltrate, and manage runoff on-site instead of discharging it directly into nearby waterways. Placing the irrigation lake at the lowest point of the property helps capture this water.
Integrated Pest Management focuses on monitoring turf conditions and establishing treatment thresholds before chemical intervention is considered. Cultural and agronomic practices are used first, with chemical applications reserved for situations where they are truly necessary.
Modern irrigation has reduced the amount of water on golf courses. There are many ways this was improved. Targeted hand watering of localized dry areas remains one of the most effective tools for avoiding unnecessary irrigation of larger turf areas.
Programs such as GEO and Audubon offer independent validation of sustainability initiatives and can enhance branding, stakeholder engagement, and future marketing efforts.
Many sustainability benefits can be achieved through sound design decisions.
Less maintained turf = less irrigation = less fertilizer = less mowing = less labor
From a design perspective, the greatest opportunities to improve environmental performance occur during planning and infrastructure design. Proper stormwater management, water storage and reuse, appropriate turf selection, and minimizing unnecessary maintained acreage will have a far greater long-term impact than any individual product or maintenance practice selected years later by the operations team.
At Hollins, we believe exceptional places begin with exceptional stewardship of the land.
From the earliest stages of planning, our goal has been to thoughtfully preserve and enhance the natural character of the property while creating a destination that reflects the values of conservation, sustainability, and responsible development.
We recognize that the land is a shared resource and that thoughtful stewardship benefits both current and future generations. As studies, planning, and design efforts continue, we will share additional information and updates through the Hollins Community Portal.
Our commitment is simple: to create a place that honors the land, respects its neighbors, and contributes positively to the community for generations to come.
"Protecting what makes this place special."
Stewardship Matters — we are exploring ways to preserve natural beauty, protect water resources, enhance wildlife habitat, and thoughtfully care for the land.
This is the most important section of the website. Whether it's a question, a concern, or something about this land and community we should understand — we want to hear it.
Your message has been received. We read every submission and use it to shape how this project moves forward — and we'll follow up if you've shared your contact information.
"Connection is the destination."